Learn how to read a beer label and make informed choices
EBCU is preparing a Europe-wide consumer education campaign about beer label literacy and transparency. This site will help you understand what's on your beer label and why it matters.
What you'll learn
Six essential topics to help you decode beer labels and make more informed choices.
Alcohol content, serving size & beer style
Understanding ABV, standard drinks, and what beer styles tell you about flavour expectations.
Learn MoreIngredients & allergens
What's actually in your beer, from core ingredients to common additives and allergen information.
Learn MoreWho made this beer?
Understanding the difference between brewer, brand owner, packager, and distributor.
Learn MoreWhere was it brewed?
How to find the actual brewing location and why it might differ from the brand's origin.
Learn MoreFreshness, dates & traceability
Packaged-on vs best-before dates, batch codes, and how different styles age.
Learn MoreStorage, sediment & 'live' beer handling
Proper storage conditions, understanding sediment, and serving bottle-conditioned beers.
Learn MoreEducational
Clear, factual information to help consumers understand what they're buying.
Constructive
We highlight best practices without attacking specific brands or brewers.
For Everyone
From curious beginners to experienced enthusiasts, everyone benefits from transparency.
Partners
We're open to partnerships with consumer organisations, brewing associations, and independent brewer networks. Confirmed partners will be listed here.
Partner logos and information will appear here once partnerships are confirmed.
Target launch: Late April / Early May 2026