Learn how to read a beer label and make informed choices
Know Your Beer is EBCU's Europe-wide consumer education campaign about beer label literacy and transparency. This site will help you understand what's on your beer label and why it matters.
What you'll learn
Six essential topics to help you decode beer labels and make more informed choices.
Alcohol content, serving size & beer style
Understanding ABV, standard drinks, and what beer styles tell you about flavour expectations.
Learn MoreIngredients & allergens
What's actually in your beer, from core ingredients to common additives and allergen information.
Learn MoreProducer & origin
Who actually made your beer and where — understanding producer phrases, contract brewing, and how to find the real brewing location.
Learn MoreMarks, logos & certifications
EU quality marks (PGI, PDO, TSG), Trappist and Abbey Beer certifications, independent brewer logos, and competition awards explained.
Learn MoreFreshness, dates & traceability
Packaged-on vs best-before dates, batch codes, and how different styles age.
Learn MoreStorage, sediment & 'live' beer handling
Proper storage conditions, understanding sediment, and serving bottle-conditioned and cask beers.
Learn More